Thrivent — Digital Advisor Experience
Driving Strategic Product Design Across the Digital Advisor Platform
Role
Strategic product design for Thrivent's Digital Advisor Experience
I drive strategic product design initiatives for Thrivent's Digital Advisor Experience and process innovation across the Salesforce platform.
The work spans vision-setting, design quality elevation, and delivery of scalable, user-centered solutions within the Salesforce Lightning Design System — implemented with appropriate Lightning Web Components.
Platform Scope
Advisor tools used by 2,000+ financial advisors
I oversee design enhancements across the core experiences that power daily advisor work — optimizing workflows and usability across internal tools.
Cross-functional partnership
I partner with engineering, product, and business stakeholders to define vision, elevate design quality, and deliver solutions that scale across the Salesforce ecosystem.
Design decisions are grounded in the Salesforce Lightning Design System and delivered through the right Lightning Web Components — balancing platform conventions with advisor needs.
Research & Analytics
Insights that validate direction
I integrate research and analytics by leading and conducting user interviews, synthesizing insights, and collaborating with data teams to validate design hypotheses and inform product direction.
This keeps roadmap decisions tied to how advisors actually work — not only to platform constraints or stakeholder assumptions.
Craft & Process
Accessible interfaces and stronger delivery systems
I design accessible, high-performing interfaces in Figma, ensuring consistency with the Salesforce Lightning Design System and compliance with financial services standards.
I also lead process optimization efforts that improve how the design team delivers work.
Impact focus
Together, these practices strengthen design delivery across Advisor Hub, Sales Pipeline, and Client and Product Servicing — the internal tools used by 2,000+ financial advisors.
